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LOCATION IS EVERYTHING

March 20, 2014 By Daniela Pavlova



So you've made the decision to open a franchise. Now, you have some important and exciting decisions to make. Where should you locate your new restaurant? Whether you're opening a Coal-Fired Italian Kitchen or a New York Pizzeria, the Russo's team is there right beside you to assure that you're on your way to success from the start.

When you join the Russo's family, you will have access to a wealth of commercial real estate experience, which is brought to the table through Russo's partnership with The Retail Strategy. To ensure your site has the right dimensions, great street visibility and appeals to the right demographic, The Retail Strategy will aid you in finding a location by providing market analysis, area evaluations and lease negotiation assistance. Focusing exclusively on retail tenants, they are truly experts in the industry.

"It is important to us to develop great relationships with franchisees and be a valued partner, and we want to support our clients all the way through a successful store opening," said Lauren Branner, broker and founder of The Retail Strategy.

Operating from Austin, The Retail Strategy supports Russo's national expansion efforts. By serving as an outsourced real estate department, they are able to go beyond the scope of standard tenant representation. An entire team of experienced professionals is there to explore, evaluate and determine an ideal site with you. Plus, their ability to leverage existing relationships with landlords and representatives to provide cost saving strategies proves to be an immeasurable asset.

"When I signed on to become a franchisee, I was incredibly busy trying to get all of the pieces of the puzzle together," said Richard Martinez, a co-owner of the Tulsa Russo's Coal-Fired Italian Kitchen, which he opened in 2013. "Thankfully, Russo's set me up with The Retail Strategy and both teams were there to guide me - they made sure that I had the best location and lease. I couldn't have done it without them."

With more than 30 years of experience in restaurant management and ownership, Russo's Restaurants has perfected the classic Italian dining experience, and the brand is making it easier than ever to get started on this exciting journey. For franchise information please contact Russo's at nypizzeria.com/franchise.


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