About CHEF RUSSO
The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. There was always cooking and baking at home, and many of the ingredients came from the family garden. Just the way Grandpa and Nonna Russo did back in Avellino, Italy.
These experiences stuck with young Anthony as his family moved to Galveston, Texas, in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and scacciata (calzones) became his passion.
IT’S ALL ABOUT THE FOOD, AND THAT’S WHAT RUSSO’S HAS BEEN ALL ABOUT SINCE 1992.
Our secret recipe? Our 100 year-old family recipes feature custom blends of spices and proprietary ingredients that will leave your competitors far behind. To make a true New York-style crust you need the right flour, at Russo’s we make our pizza dough fresh daily along with our pizza sauce, our traditional family recipe made with tomatoes grown in California and topped with 100% mozzarella cheese from a Wisconsin dairy farm.
REAL INGREDIENTS, NOTHING PACKAGED.
Always fresh, never frozen! In every Russo’s location you’ll be making fresh pesto sauce and marinara sauce; hand-crushing tomatoes, chopping fresh vegetables, rolling fresh Italian meatballs or stirring minestrone soup simmering with the aroma of fresh garlic. Everything works together to keep this award-winning pizza brand true to its chef-driven roots. High quality and authenticity are hallmarks of Russo’s New York Pizzeria,® a worldwide chain with a boutique feel and rewarding restaurant pizza franchise opportunities. We don’t just follow a formula in our kitchen–we really cook. Whether you come to us or we come to you via catering or delivery, you’ll experience Italian cuisine as it was meant to be, crafted with skill, care and art – with high standards and high expectations. We welcome you to join our success by becoming part of our original Italian pizza franchise family.
PROUD OF OUR ITALIAN
In traditional Italian families, some of life’s greatest joys take place around the table. Italians understand the magic created when you incorporate the joy of great conversation with the pleasures of beautiful food and drink. At Russo’s we strive to recreate this sensation between family and friends at every meal. It’s not just the food that keeps our guest’s coming back, they come for the Russo’s dining experience.
“If it isn’t fresh, don’t serve it.”
Our recipes, our ingredients and our artisanal thin crust pizzas all speak to our brand promises to serve our guests the freshest ingredients sourced directly from dairy farmers, tomato growers, and olive oil producers. We then take those fine natural ingredients and use them in our kitchens each day to prepare all of our homemade sauces, salad dressings, pizza dough, fresh pasta and more.
In the 19th and 20th centuries New York was the port of entry for hundreds of thousands of Italian immigrants. Some moved on to other cities, but many stayed and settled in New York City. One of the culinary capitals of the world, New York is known for its Italian food and particularly, pizza.
Russo’s New York Pizzeria® is designed for the lunch guest on-the-go, fast-paced counter service, where a slice and salad can be delivered in under seven minutes. The menu features our award-winning pizza with an ample selection of appetizers, salads, and pasta dishes for guests who prefer to dine-in.
This franchise has the option of offering full-service experience, depending on the day or the guests’ needs. For most of our New York Pizzerias, takeout or delivery services constitute the lion’s share of their business. All New York Pizzerias serve beer and wine as a complement to a menu mix that averages between 5-10% of total sales.
- 1,200 – 1,800 sq ft (95-150 square meters)
- Inline retail, end caps, multi-use centers, malls, neighborhood centers, etc.
- Dine-in, take-out, delivery, catering
- Menu customized to your market with local flavors
- Custom built and custom design from the inside out
How much can I make? - Franchise Profitability
Russo’s has outranked PMQs chain store average for pizza chains, resulting in some of the highest averages in the industry and an ideal choice for a low-cost pizza franchise. Franchise times lists Russo's on the 2018 Top 200+ Franchise list. Learn more about our pizza franchise revenue potential.
Gross Sales of Franchised Owned Restaurants
|Highest Volume Store||2,026,774|
|Average Volume Store||$988,401|
|Median Volume Store||$931,856|
|Lowest Volume Store||$553,360|
|Percent of Stores Above Average||40%|
The following data involves historic performance information for Restaurants owned by us or our affiliates and Restaurants operating under effective Franchise Agreements that were open for 12 months or longer as of December 31, 2017. There were a total of 29 franchised Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of that date, 20 of which had been open for 12 months or longer in the United States, and there were a total of six Russo’s New York Pizzeria Restaurants owned by us or our affiliates, all of which had been open for 12 months or longer as of December 31, 2017. The following results include (a) the average Gross Sales for company-owned Russo’s New York Pizzeria Restaurants for the fiscal year ending December 31, 2017 and (b) the cash flows for company-owned Russo’s New York Pizzeria Restaurants only for the fiscal year ended December 31, 2017. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation with respect to the reliability of the expense data of franchised Restaurants.
Estimated initial investment and franchisee qualifications:
- $200,000 in liquid assets.
- Net worth of $750,000.
- Strong credit.
- Estimated initial investment starts at $454,350.
Russo’s By the Numbers – Initial Investment
|Initial Franchise Fee||39,500|
|Opening Date Extension Fee||$0 - $10,000|
|In-Store Opening Training||$7,500 - $50,000|
|Site Evaluation Expenses||$1,000 - $5,000|
|Lease Payments – 3 Months||$15000 - $75,00|
|Ancillary Real Estate Fees||$5000 - $10,000|
|Architectural||$15,000 - $25,000|
|Engineering||$4,000 - $10,000|
|Plan Review Fee||$500|
|Leasehold Improvements||$150,000 - $750,000|
|Retail Equipment / Delivery Vehicle||$130,000 - $270,000|
|Electronic Cash Register with Modem||$19,000 - $40,000|
|Facsimile Machine||$350 - $500|
|Business Licenses & Permits (Not Including Alcohol License)||$5000 - $10,000|
|Professional Fees||$2,500 - $5,000|
|Insurance Deposits and Premiums||$5,000 - $20,000|
|Initial Inventory||$10,000 - $30,000|
|Travel, Lodging and Meals for Initial Training||$10,000 - $40,000|
|Grand Opening Advertising Program||$10,000 - $15,000|
|Additional Funds – 3 Months||$20,000 - $50,000|
|Total||$454,350 - $1,495,500|
$135 BILLION (2017)
World Pizza Market
Current sales + 5-year forecast
Large pizza chains continued to expand beyond U.S. borders this year, with a keen focus on nations with rising disposable incomes.Pakistan is the world’s fastest-growing retail market, according to Euromonitor International, with Pizza Hut planning to double its store count in Pakistan to 150 over the next five years.
Almost two-thirds of the 200 million people are younger than 30, according to Bloomberg, with disposable incomes doubling since 2010 and 40% of household expenditure spent on food. According to a recent article in The New York Times, many nations view Western foods such as pizza and fried chicken as status symbols, furthering the growth of fast-food brands in places such as Ghana, Africa. And Euromonitor International showed sales at Middle East and Africa pizzerias (chain and independent) growing from $4.29 billion in 2015 to $4.66 billion in 2016.
Why Is Everyone Talking About Russo's?
All across globle, the fast-casual dining concept has really caught fire, and Russo’s owns a unique slice of it. According to PMQ Pizza Magazine, pizza is a $135 billion industry world-wide with the U.S. making up the largest share at $45.1 billion. People have a serious interest in high-quality food these days, and we take that interest very seriously.
Our recipes, our ingredients, our artisanal, thin-crust pizza, all meet the demands of modern consumers who demand taste and quality, and are willing to pay a little more for it–slightly upscale, gourmet-conscious diners who place a premium on quality natural ingredients and preparation, who want to feel like somebody’s cooking for them personally. The world’s eating habits are changing, and we’re helping that happen in a healthy, appetizing way. In keeping with modern tastes, there’s a wine bar, there’s a gluten-free menu, there’s a source for our ingredients, there’s a trained chef in the kitchen. Italians are famously emotional about their cooking, and that feeling is what makes pizza so loved by people the world over: it’s a social food, meant to be shared and exclaimed over, with a sense of occasion.
4 BIG OPPORTUNITIES
Income streams flow together
The pizza industry is teeming with opportunity and room for innovation. However, only Russo’s has captured all four key revenue segments in the fast casual market. Four important income streams flow together, to capture more market share:
Our classic pizzerias serve fresh, made to-order pizza, pasta and salads, allowing customers to experience the traditional New York pizzeria feel at a reasonable price.
Pizza delivery services allow customers to call in or, increasingly, place their orders online. Traditionally, this is a key service to most popular pizza franchises, but what differentiates us is our full menu in addition to pizza which increases overall sales.
Approximately 20% to 45% of our customers prefer takeout, making this service the most popular and profitable, offering the same quick convenience as delivery minus the tip.
We offer full-service catering for events large and small, corporate or private. Let our serving staff take the pressure off so you can relax and enjoy the occasion. We offer a full menu of Italian specialties or we can customize a buffet for a less formal setting.
Global Franchise Opportunity
Become part of the largest pizza franchise in the world.
You can choose between a national pizza franchise opportunity and international pizza franchise opportunity, we can review specific territorial boundaries with you.
- Laredo, TX
- Tomball, TX
- Costa Rica
- Saudi Arabia
- South Korea
- United Kingdom
- United States
- Austin, TX
- Brownsville, TX
- Conroe, TX
- Dallas, TX
- Galveston, TX
- Harlingen, TX
- Houston, TX
- League City, TX
- McAllen, TX
- Pearland, TX
- San Antonio, TX
- Spring, TX
- South Padre Island, TX
- Sugarland, TX
- The Woodlands, TX
- Tulsa, OK
- Germantown, TN
- Tulsa, OK
- Miami, FL
- Clearwater, FL
- Dubai, UAE
- Abu Dhabi, UAE
- Riyad, Saudi Arabia
Do you qualify?
We’ve spent years developing successful business strategies for initial investments that are among the lowest in comparable restaurant industries.As a best practice, we first evaluate all applicants based on a checklist of considerations:
- A sound background in business development
- A willingness to be hands-on in the running of your business
- The ability to work independently within the structure of the Russo brand
- A well-established network of local partners, authorities and opinion leaders
- Good standing within the community
- A track record of maintaining a successful business
FINANCIAL QUALIFICATIONS (Domestic)
- Net worth minimum: $750,000
- Good credit standing
- Have capital to invest or access to third-party financing
- Minimum cash-on-hand: $200,000
OPENING AND ONGOING COSTS
- Initial investment starts at: $450,000
OPENING AND ONGOING COSTS
Contact us today if you have the desire to join our Russo’s global family.
You’ll be asked to provide information which will let us know how you fit into our concept. The system will guide you through the first steps of the process.
Tell us where you want to do business. It can be your home town or anywhere in the world. You’ll find a list of countries available for franchising. If you’d like to introduce Russo’s to a country that isn’t on our list please let us know. Unless we already have a partner in that area, we’d be happy to consider your proposal. Or if you’re interested in more than one territory, tell us your first preference and later on we can discuss other areas to explore.
Please complete all of the information fully so that we can make an initial evaluation of your candidacy. We’ll contact you to let you know whether you fit our partner profile. If so, we’ll schedule a telephone conversation with our franchising expansion representative to begin answering your questions about becoming a Russo’s partner.
The whole process takes a bit of time but it’s essential for us to get to know each other before committing to this important partnership. We look forward to hearing from you soon.
WE OFFER VARYING FRANCHISE OPPORTUNITIES INTERNATIONALLYFor international markets, Russo’s offers area development opportunities, which secures a city or region for multi-unit development over a period of years. We do not currently offer single units in international markets.
What happens when?
From the initial contact to your first restaurant opening we have a standard procedure for franchise candidates. Here’s what happens and how long it’s likely to take. Please remember, this is approximate and subject to change due to many factors. Depending on how it all works out, this process usually takes approximately nine months to a year from initial contact to the opening of your first Russo’s restaurant.