How Russo’s Supports Its Franchisees

March 26, 2019

Russo's Pearland franchisee and employees holding a large Russo's pizza.

At Russo’s New York Pizzeria, there’s only one thing we care about more than our amazingly high-quality pizzas and authentic Italian offerings. That’s supporting every franchisee’s journey to the best of our abilities. We’re Italian; that makes our franchisees family.

From pre-opening support to ongoing training and marketing assistance, we’ve got you covered through and through. But let us tell you exactly how we have your back throughout your Russo’s journey.

Hands-On Training

One of the things our franchisees love most is the hands-on training they get before opening their first Russo’s location. We do everything in our power to make sure you’re prepared before your big day.

It all starts with a four- to six-week training program at our Houston headquarters for you and up to three employees. Not only will we teach you our trade secrets and sacred family recipes, but the best part is your team gets to taste them, too.

Dedicated Real Estate Team

The beauty of owning a Russo’s is every location is unique in its own right. We can make our concept fit in locations as small as 1,500 square feet.

Our dedicated real estate team will help you identify and secure an optimized location for your franchise business after completing a market assessment. We even assist with lease negotiations. You’ll also work directly with a Russo’s architect to design the restaurant of your dreams.

Grand Opening Assistance

Rest assured knowing our team will be on-site to guide you before your opening day. We help train your staff to handcraft New York style pizza and Italian cuisine the Russo’s way. We also help create buzz around your location, using 20 years of proven Russo’s advertising and marketing strategies, including local public relations initiatives.

Oh, and every franchisee gets what we like to call the Russo’s Grand Opening Roadmap, a step-by-step guide to a successful first day of business.

Proven Marketing Initiatives

We’ll give you a tool kit to help with digital, direct and grass-roots marketing in your neighborhood, including email blasts, door hangers, flyers and more. You’ll also get access to customizable marketing templates, as well as social media assets. We provide best practices on marketing your business. Additionally, we’ve developed a network of third-party marketing vendors (e.g. Local SEO) and negotiated special pricing with them to help support your local store marketing efforts.

Support Beyond Your Grand Opening

Our leadership team makes it a point to stay engaged and up to date with your progress. That means one-on-one guidance with operational, administrative and marketing initiatives from experienced Franchise Specialists. Together, we figure out what will work best in your market.

At Russo’s New York Pizzeria, we’re invested in your success, and the proof is in more than just the pizza. The numbers say it all; Russo’s boasts $972,891 average unit sales and an average net cash flow of 18.2 percent.* See how we measure up against other pizza franchise concepts for yourself: The Russo’s New York Pizzeria Difference.

*Based on company owned NYP locations. See 2018-2019 Russo’s New York Pizzeria Franchise Disclosure Document.

Request More Info

Fill out the form to download our free Russo’s New York Pizzeria franchise brochure. This information packet includes:

  • Research information on Russo’s New York Pizzeria
  • Restaurant specifications and site criteria
  • Initial start-up cost estimate

For international markets, Russo's offers area development opportunities, which secures a city or region for multi-unit development over a period of years. We do not currently offer single units in international markets.