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$1.146 Million AUV

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PIZZA FRANCHISE DELIVERY & ITALIAN FAST CASUAL RESTAURANT OPPORTUNITY
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RESTAURANT CONCEPTS STARTING AT 150K
PIZZA FRANCHISE INVESTMENT
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Fast Casual Italian RestaurantRusso FamilyChef Anthony Russo
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IT ALL STARTED IN THE
RUSSO’S FAMILY KITCHEN

The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. There was always cooking and baking at home, and many of the ingredients came from the family garden, just as his Grandpa and Nona Russo did back in Avellino, Italy.

In traditional Italian families, some of life’s greatest joys take place around the table. Italians understand the magic created when the joys of conversation and intimacy mingle with the pleasures of beautiful food and drink. At Russo’s, we strive to recreate this phenomenon between family and friends at every meal. It’s not just the food, it’s the experience that keeps customers coming back. They come for warmth, conversation, and a sense of belonging.

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“Because our company holds our family name and family recipes, we’re dedicated to continuing the family tradition. Every day, I’m honored to have this legacy passed on to us.”
Anthony Russo
CEO and Founder, Russo’s New York Pizzeria
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PASSING ON A LEGACY
MEET OUR FOUNDER
Chef Russo
Chef Russo is a first generation Italian, and every menu item is uniquely made with premium ingredients. We use fresh, natural, non-GMO, high-quality ingredients all baked to perfection in brick ovens. Our menu was developed by Chef Russo using family recipes from Naples and Sicily.
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FRANCHISE OPPORTUNITIES
OUR RESTAURANT CONCEPTS

Russo’s New York Pizzeria has Unique restaurant growth concepts for you to select from and start a successful pizza business serving fresh gourmet pizza and homemade Italian dishes. Take a look at some of our different models:

Russos New York Pizzeria Italian KitchenRussos Coal Fired Italian Kitchen
Russos

TAKEOUT & DELIVERY ONLY

Our takeout and delivery concept has a minimum investment 150k and will allow you to serve fresh homemade pizza with premium gourmet toppings using all natural ingredients. This will not only separate you from your competitors, it will help you grow quickly.

FAST CASUAL RESTAURANT

The Fast Casual Russo’s New York Pizzeria & Italian Kitchen concept offers counter service with limited staff to reduce your labor cost while designed to capture sales from dine-in, takeout, delivery and catering service.

FULL-SERVICE RESTAURANT

Our full service pizza and Italian restaurants under Russo’s New York Pizzeria offer dine-in, takeout, delivery and more. The design and layouts are flexible and the menus consist of gourmet, fresh dishes. We also offer an upscale option, which prepares brick oven pizza and more under Russo’s Coal-Fired.

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Best Italian Restaurant with Outside Seating
Russos Coal Fired Italian Kitchen
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GROW YOUR SALES
FOUR REVENUE STREAM OPTIONS

THE $82B HOME DELIVERY INDUSTRY IS TEEMING WITH OPPORTUNITY
Only Russo’s has captured all four key revenue segments in the fast-casual market. Four important income streams flow together, to capture more market share: sit-down dining, delivery, takeout, and catering.
Pizza Takeout

TAKEOUT

Pizza Dine in

DINE IN

Pizza Delivery

DELIVERY

Pizza Catering

CATERING

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RUSSO'S PERFORMANCE
HOW MUCH CAN I MAKE WITH A RUSSO’S FRANCHISE?

Our best ingredient is you. We want the passion of our new family to match our passion for food. With a hunger for innovation and inspiration of Italian traditions, the only thing missing in our recipe book is you.

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$1.146 Million AUV
19.2%
AVERAGE NET INCOME
22.5%
AVERAGE FOOD COSTS

23%
AVERAGE LABOR COSTS

Our unique formula is a huge factor in having a lower-than-average labor cost. While our fresh, from-scratch recipes keep our food costs below the average as well.
1,200 - 3,500
SQ. FOOTAGE RANGE
SINGLE & MULTI-UNIT
UNIT OPTIONS

$295K-$750K
START UP COST RANGE

Tomato on the Vine
Pizza Franchise

Why Choose

A RUSSO'S FRANCHISE

• Small square footage units starting at 1200 sqft
• Limited seats
• Takeout & Delivery focused
• Unique menu items (pizza, pastas, sandwiches, salads, soups, etc)
• Investment opportunities

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RUSSO'S FRANCHISE OPPORTUNITY

HOW MUCH DOES IT COST?

Our best ingredient is you. We want the passion of our new family to match our passion for food. With a hunger for innovation and inspiration of Italian traditions, the only thing missing in our recipe book is you.

FRANCHISE FEE

$35,000

TOTAL INVESTMENT

$295,000 - $750,000

LIQUID CASH REQUIREMENT

$150,000

FINANCING

Available Through Third Party
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Brick Oven Pizza
OWNING A RUSSO'S FRANCHISE

DO I NEED RESTAURANT EXPERIENCE?

Restaurant experience is not required, but is definitely a plus. Russo’s will support you every step of the way. We have an extensive four to six week training program. You will experience everything hands-on from prepping dough, making lasagna, our homemade soups and dressings, to cooking the perfect pepperoni pizza and chicken parmesan. We firmly believe you only get out of it what you put into it. Training sets you and your team up for success. If you are willing to learn and are 100% engaged, Russo’s New York Pizzeria and Italian Kitchen offers the potential for long-term success.

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TESTIMONIALS
RUSSO'S SUCCESS STORIES

Family is the cornerstone of the Italian experience. We’re happy to support our family in their endeavors and are proud to share in their success.

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“From the moment customers walk in, they know they’ve come somewhere special. They’re getting a true slice of New York“
Guillermo Medellin, Owner Since 2010
“I really like the business concept. It generates great returns because there are multiple sources of revenue.”
Sam Farouz,
Owner Since 2006
Basil

OUR FOOD SPEAKS FOR ITSELF

Our customers make our best franchisees. Learn about owning a lucrative franchise. Territories available!
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GENERATIONS IN THE MAKING

Recipes & traditions passed down through generations, never to be forgotten.
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Getting Started

8 STEPS TO OWNING

We’re excited to have your passion for entrepreneurship! Join the Russo’s family tradition of serving quality, authentic family recipes. With these few steps, you’re well on your way to becoming part of the family!
APPLY:
Prospective franchisees receive and review Russo’s New York Pizzeria & Italian Kitchen franchise information packet, then returns the completed confidential application to the corporate office.
DISCOVERY DAY:
Pre-qualified prospective franchisees are invited to visit the corporate office.
QUALIFYING:
Russo’s Franchise team reviews candidate information and notifies candidates that they are approved or denied.
FRANCHISE DISCLOSURE:
The Franchise Disclosure Document (FDD) is sent to the approved candidate to be reviewed within 10 days, after which, the candidate pays the franchise fee.
LOCATION SEARCH:
The Russo’s team will discuss site guidelines and assist in determining if the requested location’s demographics, region, and marketplace is the right fit.
BUILDOUT:
We offer support on architecture, floor plan development, kitchen layout, and interior design including all furniture and fixtures. We’ll assist you during the entire journey.
TRAINING & DEVELOPMENT:
Your comprehensive training & orientation plan will be scheduled in Houston, Texas. During this time, we will train you on front of house and back of house operations, processes, and procedures.
GRAND OPENING:
Our operations team will be available to support you during your new store opening. From delivery to kitchen set up and training your staff, we’ll be with you all the way to the grand opening!
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BEST EMERGING FRANCHISE

Recognized Brand
Russo’s is recognized by world-renowned media companies as an industry leader. This global presence and strength of branding benefits our franchisees by keeping our name in the headlines.
Forbes
How America Eats QSR
HoustonPress Best of Houston
Franchise Times Top 400
Nations Restaurant News
Pizza Today 100 Independent Pizzerias
Entrepreneur Magazine
Entrepreneur Franchise 500 Ranked
Franchise Times
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GLOBAL FRANCHISE OPPORTUNITIES
JOIN THE FAMILY
For in-depth details about our pizza franchise, you can call us direct and speak to a franchise development representative or click Get Started.
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Russos NY Pizzeria & Italian Kitchen

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